The team behind the traction
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CHRISTOS KOOS ALEXIOU
Product and Operations Manager
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VICKY RUSSELL
Marketing, Graphics and Web Designer
About Vicky
More than a graphic designer, Vicky transforms ideas and stories into powerful assets that drive business success. At Traction Resume, Vicky has spearheaded numerous projects, each one reflecting her unique ability to blend creativity with strategic marketing insights.
With a focus on forward-thinking business owners and entrepreneurs, Vicky excels in putting their brand's story in front of their ideal audience, producing tangible results. Her passion for solving design problems, communicating visually, and creating beauty from chaos shines through in every project she undertakes.
Vicky is also the Founder and CEO of Teal Star Media, a full service design firm that specializes in social media marketing and brand design.
When Vicky isn’t behind her computer she can be found knitting socks, hiking in Maine, or sitting in the creek behind her Pennsylvania house in the woods.
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AMY LYNCH
Team/Author
About Amy
Amy Lynch (MA Villanova University, BA Purdue University, University of Madrid) is a professional writer, editor, and book coach. Amy is also the founder and CEO of Fernling Creative, a communications company specializing in professional non-fiction content. Fernling Creative supports aspiring authors through every writing stage, making dreams a reality. For pleasure, she writes fictional novels and is known to be rather passionate about the British classics and Korean drama. Amy lives with her husband, Kenny, and four children in Philadelphia.
amy@fernlingcreative.com
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SHYANA PARR
Research Assistant
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KRISTIN EDELBERG
Writer
About Kristin
I get asked all the time how I ended up as a resume writer.
The truth? Realizing I could combine my passion for storytelling with the thing I enjoyed most about previous jobs (connecting employees with perfect-fit positions and watching organizations flourish as a result).
➡I have always believed in the power of a good story. As a child, you could often find me cozied up on the couch with a book - a passion I still indulge in whenever I get a free minute. I excelled in creative writing (and was even recognized in a district-wide writing contest in high school!).
➡ Excited to work from the second I was old enough, I am one of those rare birds that actually enjoyed the application process. I love creating and pitching a case for why I am the best fit for a job (I think in another life, you might find me practicing law 😉).
➡Throughout my career, I have recruited, screened, and hired countless individuals in both functional and HR manager capacities. I understand exactly what executives are seeking — and how to create powerhouse career documents that will impress them!
I use a consultative, metric-focused approach to help draw out your accomplishments and uncover your unique personal brand.
Areas of Expertise:
★ Resume Writing
★ Cover Letters
★ LinkedIn Profiles
★ Human Resources
★ Recruiting
★ Hiring
★ Training & Onboarding
★ Personal Branding
★ Retail & Hospitality Management
★ Client Relations
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LORI JAZVAC
Writer
About Lori
Lori A. Jazvac is a creative, passionate, and award-winning Master Resume Writer, Certified Career Transition Coach, and Employment Strategist, Author, Career Storyteller, and Neuro-Linguistic Programming (NLP) Practitioner.
In 2013, she embarked on a career restructuring, which sparked the launch of her entrepreneurial venture, Creative Horizons Communications, a one-stop Halton, Ontario-based holistic career services firm. Lori supports jobseekers around the globe, in all fields, levels, and stages of transition. As a career change advocate, she uses an innovative, intuitive, and customized approach to help jobseekers realize and rechannel their purpose, and harness empowering brand marketing tools and resources to confidently achieve their career goals.
Along with her Bachelor of Arts and Master of Business Administration degrees, she holds over 15 industry designations, including various certifications in résumé, employment, and interviewing strategy, career and life coaching, and work-life strategy. Lori has earned more than 55 industry-related awards for career service excellence.
In her spare time, she enjoys engaging in the arts, dance, gardening, and fitness while keeping up to date with innovative business practices, labor market trends, and local community events.
"Think creatively and visualize a new career horizon!"
Jobseeker tips: Never underestimate the power of a customized resume package and network actively for optimal career growth and success. Your resume is not just a brand marketing tool, but your passport to new and exciting career opportunities. The key to success is believing in yourself, leveraging your unique value, and driving your soul's purpose.
Social media links:
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LARA DETHOMAS
Writer
About Lara
“Raising boys, dogs, and people's spirits.”
Lara DeThomas is a distinguished professional résumé writer, known for crafting documents that secure interviews and drive successful job placements. With over a decade of experience, she leads Proper Résumés, a boutique firm founded in 2009, helping clients overcome applicant tracking systems and earning recognition from Fortune 100 clients.
Her notable achievements include a pivotal partnership with Korn Ferry and collaborations with firms like Bonnie Career Services and Distinctive Career Services. At Randstad RiseSmart, she exclusively served Fortune 100 executives and contributed to teams at Monster Worldwide and Wounded Warriors, earning multiple 'Fastest Résumé Delivery Award' wins.
At Competitive Edge Resume Service, Lara has narrated over 780 career journeys with a 98% positive feedback rate, significantly boosting clients' interview and job offer rates. She also launched a work readiness program for over 200 foster youth with the San Diego County Office of Education and Access, Inc.
Lara holds a Master of Education from National University and a Bachelor of Arts in English from San Diego State University, along with certification from the Professional Association of Resume Writers & Career Coaches (PARWCC). Her blend of academic expertise, industry accolades, and commitment to career empowerment sets her apart in the field.
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SALLY GONZALES
Writer
About Sally
Sally specializes in professional resume composition and LinkedIn optimization. She obtained her B.S. in Journalism from University of Colorado and trained through the National Resume Writers Association.
Sally has eight years of previous experience in marketing and advertising. Also she has acquired extensive public relations writing experience at University of Colorado.
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MARK GABRIEL MORALES
Special Projects
About Mark
As a professional equipped with years of extensive resume writing experience, I take pride in having helped jobseekers succeed at acquiring their dream jobs. I am adept at writing for various industries and positions, including Education, Accounting, Finance, Engineering, Government, Social Services, IT, HR, Federal, and most especially Medical Sales, since I worked as a Pharmaceutical Sales and Marketing Representative for 10 years. I enjoy my work because I get to make a difference in people’s lives. That is one of the many reasons why I am always keen and motivated to improve more of my skills in writing.
Outside work and when I am not writing resumes, you’d probably see me inside the gym and pumping some iron to condition my body and mind. I am a father of 3 adorable kids and I make sure that I spend quality time with them, together with my beautiful wife, every Sunday. I am also into mixed martial arts and love to run when I can. Lastly, I manage a small farm with fruit-bearing trees including calamansi, lanzones, banana, and rambutan.