driving success for med and health tech with a system
craig T. ingram
month 1 result
120 LinkedIn requests from targeted c-suite market
Approached by 4 CEOs to download the system
Featured on Yahoo! Finance
the challenge
With a deep background in the MedTech and HealthTech industry, Craig T. Ingram is passionate about commercialization effectiveness and genuinely loves overcoming the challenge it poses for organizations. His renowned expertise ultimately resulted in his recognition as the International Association of Top Professionals (IAOTP) Top MedTech and HealthTech Advisor of the Year in 2024 and the JT Foxx Organizational Loyalty Award in 2021.
However, despite owning a highly successful MedTech and HealthTech commercialization consulting company, Craig was ready and eager to propel his career in the medical device space. His objective was to continue consulting startup and growth-stage organizations on effective commercialization but also position himself for C-suite positions to lead equity-based companies in attracting sales from targeted customers.
the solution:
A DEFINED SYSTEM FOR SUCCESS
After several conversations with Craig about his background, expertise, and professional goals, Traction identified an opportunity to create his System for Success (in addition to a new resume, cover letter, and LinkedIn content). Traction’s System for Success is a compelling marketing piece that captures the systematic way a leader looks at business. This document can be used in a variety of ways, such as an email attachment when conducting business development for fractional and consulting work, a leave-behind at speaking engagements or during an interview process, or as a showcase piece in someone’s Featured section on their LinkedIn profile.
Through close collaboration with Craig, Traction developed “The Bridge Strategy™: 10 Support Beams for Effective Commercialization & Customer Adoption”. Craig’s in-depth audit covers the full commercialization process from market research to post-market analysis and asks critical questions like:
What KPIs do you use to measure production efficiency and effectiveness?
How do you define your target market, and how has your understanding of this market informed your marketing and branding strategy?
What methods do you use to understand the needs and pain points of your potential customers?
What strategies do you employ to manage costs throughout the commercialization process?
How do you align your company’s interests with those of your partners?
The purpose of this free guide is to prompt leaders in the MedTech and HealthTech industry to say, “WOW! If this is for free, what happens when I bring Craig on board?”
THE TRANSFORMATIVE OUTCOME
The results from Craig’s new professional branding package were immediate and significant.
Within 7 days of posting his System for Success in the Featured section on his LinkedIn profile, Craig was approached by four CEOs to download the free audit.
Plus, Craig received more than 103 new LinkedIn connection requests from his target audience.
Finally, marketing his new commercialization strategy blueprint culminated in Yahoo Finance interviewing Craig and publishing an article on its website!
Today, Craig is working on his upcoming book around The Bridge Strategy Blueprint where he will dive deep into each of the 10 support beams outlined in his commercialization effectiveness audit.
